Rose Gold Charcuterie
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Case Studies
Turning a First Website Into Search Visibility
Services
Website Design, E-Commerce Setup, Brand Identity,
Platforms
Ecwid, Stripe, Mobile Website
Project Timeline
Marketing Service
Website
rosegoldcharcuterie.com
Project Overview
Rose Gold Charcuterie had a strong product and a clear visual style, but customers had no central place to browse offerings, request custom orders, or complete a purchase online.
Moxie created a branded website that brought the business’s products, ordering process, and customer experience together in one place. The site included online ordering, Stripe checkout, custom inquiry forms, and a mobile-friendly layout.
The goal was simple: make Rose Gold Charcuterie easier to find, easier to trust, and easier to order from.
Project Execution
We started by building the brand’s online foundation from the ground up. That included organizing the site structure, creating a polished visual direction, writing clearer page content, and setting up the tools needed to support online orders.
The final website included:
- Custom website design
- Brand identity direction
- Product and service organization
- Ecwid integration
- Stripe checkout
- Custom forms for events, gifting, and bulk orders
- Mobile-friendly layouts
- Search-friendly page structure
Project Results
Rose Gold Charcuterie started with no website, search history, or online ordering system. Within 12 months of launching the new site, the business began building steady visibility and giving customers a much easier way to browse, order, and inquire.
- Monthly Google search impressions grew from 16 to more than 400
- Search clicks more than doubled
- 67% of website traffic came from mobile users, with a nearly 7% click-through rate
- The homepage reached a 7.78% click-through rate
The website didn’t just give Rose Gold Charcuterie a polished online home. It helped the business get found, reduced the back-and-forth involved in ordering, and created a stronger foundation for continued growth.
Get Started
Your business shouldn’t have to rely on word of mouth alone.
If your website is difficult to find, confusing to use, or simply not bringing in enough inquiries, let’s see what may be holding it back.