Rustic and Modern Collective
- Home
- Detail
Case Studies
A Website Built for a Boutique That Keeps Changing
Rustic & Modern Collective is a Downtown Upland boutique featuring local makers, handmade goods, clothing, gifts, home décor, workshops, and community events.
The business needed more than a pretty website. It needed an online home that could keep up with rotating vendors, changing events, new workshops, and the everyday updates that come with running a local shop.
Moxie designed and built a flexible Squarespace website that makes it easier for customers to understand what the boutique offers, see what is happening next, and decide to visit.
Project Overview
Rustic & Modern Collective is always changing.
New vendors join. Events are added. Workshops need to be promoted. Featured products and makers need attention.
The website had to support those updates without becoming confusing or difficult to manage. It also needed to help the boutique show up more clearly when people searched for local shopping, boutiques, and Downtown Upland businesses.
What Moxie Did
- Designed and built the Squarespace website
- Created a clearer page structure
- Organized vendor and maker information
- Added space for events and workshops
- Improved the customer path from browsing to visiting
- Supported local SEO and search visibility
- Continued updating and maintaining the website
Project Execution
Project Result
Rustic & Modern Collective now has a website that reflects how the business actually works.
Customers can learn about the boutique, explore featured vendors, find upcoming events, review workshop information, and get a better sense of what makes the shop worth visiting.
The website is also appearing in Google searches for local shopping terms.
Current Google Search Console results
| Metric | Result |
|---|---|
| Organic clicks | 113 |
| Search impressions | 4,014 |
| Click-through rate | 2.82% |
| Average search position | 8.0 |
| Impressions for “downtown Upland stores” | 272 |
The site appeared in searches such as:
- Rustic and Modern Collective
- Rustic and Modern
- Downtown Upland stores
- Boutiques near me
- Boutique near me
The next opportunity is improving the page titles, search descriptions, and messaging so more people who see the website in Google choose to click.
A local business website should not be frozen after launch.
It should make room for new offers, events, vendors, questions, and opportunities. Rustic & Modern Collective now has a website that can grow with the shop instead of needing to be rebuilt every time the business changes.
“Stephanie at Moxie Creative Solutions designed my website for my boutique, Rustic and Modern Collective. She made the process easy and she definitely made my vision come to life. Highly recommend her services!”
— Carol A., Owner of Rustic & Modern Collective
Get Started
Your Business Changes. Your Website Should Keep Up.
If your website is outdated, difficult to update, or missing important information, Moxie can help you build a stronger online home.